Marketing Associate in Applied Science
Program Description
This program prepares students for immediate job functions with a major emphasis on the application of marketing skills in actual work situations.
Embedded Certificate
This program contains one or more embedded certificates which will automatically be awarded if the certificate requirements are met unless the student completes and submits the Program of Study Change Form requesting to opt out of the embedded certificate.
Mission Statement
The mission of the Marketing Associate Degree program is to provide an enjoyable and rewarding learning experience that positions our marketing students to pursue viable business careers and be well prepared to avail of continued education opportunities.
Entrance Requirements
High school diploma or GED
Type of Program
Day, evening or online
Program Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Employment Opportunities
Advertising agencies, business-to-business sales, retail sales, financial institutions, merchandising, customer service relations, marketing research, tourism, sports marketing, media relations.
Visit our web page at https://www.gvltec.edu/marketing/.
Listed below is the ideal grouping of courses in order by semester. This plan assumes a full-time schedule. Note, however, that many variables can affect this plan, and not every course is offered every semester. Please see your advisor to map out your own personalized progression toward graduation.
Note: Please contact your advisor for recommended evening schedules.
| First Semester | Hours | |
|---|---|---|
| COL 105 | Freshman Seminar | 3 |
| ENG 101 | English Composition I 1 | 3 |
| MAT 155 | Contemporary Mathematics (or higher college math) 1 | 3 |
| MKT 101 | Marketing | 3 |
| Total Semester Hours | 12 | |
| Second Semester | ||
| CPT 170 | Microcomputer Applications | 3 |
| MKT 130 | Customer Service Principles | 3 |
| SPC 205 | Public Speaking 1 | 3 |
| MGT 101 | Principles of Management | 3 |
| Total Semester Hours | 12 | |
| Third Semester | ||
| ACC 101 | Accounting Principles I | 3 |
| MKT 120 | Sales Principles | 3 |
| MKT 240 | Advertising | 3 |
| Select one of the following: | 3 | |
| Introduction to Economic Principles 1 | ||
| Macroeconomics 1 | ||
| Microeconomics 1 | ||
| Total Semester Hours | 12 | |
| Fourth Semester | ||
| MKT 245 | Promotional Strategies | 3 |
| MKT 123 | Event Planning and Promotion | 3 |
| BUS 121 | Business Law I | 3 |
| Humanities/Fine Arts Elective | 3-4 | |
| Total Semester Hours | 12-13 | |
| Fifth Semester | ||
| MKT 268 | Marketing Research | 3 |
| MKT 260 | Marketing Management | 3 |
| MKT 111 | Media Relations | 3 |
| Elective (choose from list below) 2 | 3 | |
| Total Semester Hours | 12 | |
| Total Required Credit Hours | 60-61 | |
- 1
General education course
- 2
Electives:
- ARV 110 Computer Graphics I
- ARV 121 Design
- BAF 101 Personal Finance
- BUS 110 Entrepreneurship
- BUS 220 Business Ethics
- BUS 250 Introduction to International Business
- BUS 270 SCWE in Business
- ECO 210 Macroeconomics
- ECO 211 Microeconomics
- ENG 102 English Composition II
- HSS 295 Leadership Through the Humanities
- LOG 215 Supply Chain Management
- MAT 120 Probability and Statistics
- MGT 120 Small Business Management
- MGT 201 Human Resource Management
- MGT 270 Managerial Communications
- MKT 111 Media Relations
- MKT 123 Event Planning and Promotion
- PSY 201 General Psychology
- SOC 101 Introduction to Sociology
- SPA 101 Elementary Spanish I