Marketing
Offered Fall, Spring and Summer Semesters
This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.
Offered Fall and Spring Semesters
Prerequisite: ENG 101
This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies and media interviewing skills.
Offered Fall, Spring and Summer Semesters
Prerequisite: ENG 101
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.
Offered Fall and Spring Semesters
Prerequisite: ENG 101
This course is a study of the planning and implementation of special events with emphasis on sponsorship solicitation, permit applications, logistics, applicable laws and special event promotion.
Offered Fall, Spring and Summer Semesters
This course is a study of the importance of customer service satisfaction and the functions of various customer relations systems.
Offered Fall, Spring and Summer Semesters
This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.
Offered Fall, Spring and Summer Semesters
This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries and sales forces.
Offered Fall and Spring Semesters
This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the marketplace. (This course is intended to be taken at the end of the Marketing program.)