MKT - Marketing

MKT 101  Marketing  (3-0-3)  

Offered Fall, Spring and Summer Semesters

Prerequisite: Placement into ENG 101

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.

MKT 111  Media Relations  (3-0-3)  

Offered based on need

Prerequisite: ENG 101

This course is a study of building and managing effective media relationships through the application of networking, press releases, public relations strategies and media interviewing skills.

MKT 120  Sales Principles  (3-0-3)  

Offered Fall, Spring and Summer Semesters

Prerequisite: ENG 101 or ENG 165

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

MKT 123  Event Planning and Promotion  (3-0-3)  

Offered Fall and Spring Semesters

Prerequisite: ENG 101

This course is a study of the planning and implementation of special events with emphasis on sponsorship solicitation, permit applications, logistics, applicable laws and special event promotion.

MKT 130  Customer Service Principles  (3-0-3)  

Offered Fall, Spring and Summer Semesters

Prerequisite: Placement into ENG 101

This course is a study of the importance of customer service satisfaction and the functions of various customer relations systems.

MKT 240  Advertising  (3-0-3)  

Offered Fall and Summer Semesters

Prerequisites: MKT 101 and ENG 101

This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.

MKT 245  Promotional Strategies  (3-0-3)  

Offered Spring and Summer Semesters

Prerequisites: MKT 101 and ENG 101

This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries and sales forces.

MKT 260  Marketing Management  (3-0-3)  

Offered Fall and Spring Semesters

Prerequisites: MKT 240, MKT 245

This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the marketplace. (This course is intended to be taken at the end of the Marketing program.)

MKT 268  Marketing Research  (3-0-3)  

Offered Fall and Spring Semesters

Prerequisites: CPT 170, MKT 101

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling and case studies.